The customers you already have are worth more than the ones you are chasing.
You did good work for them once. Then they forgot your name and called whoever showed up first on Google. Not because you are bad at the job. Because nobody followed up, and the only one who could was you, and you were under a house. We build the system that follows up for you. A plan your customers pay every month, billing that renews itself, and reminders that go out without you remembering a thing.
We build it and run it. You own the customers and the money.An app will not find you new customers. We are not going to pretend it does.
No app brings in strangers. Most people will never download one shop's app, and that is fine. This was never about chasing new business.
It is about the customers you already earned. The good ones. The plan keeps them paying, the app keeps you in their pocket, and your best repeat customers are the ones who keep it. Those are the ones worth keeping.
The plan is the engine. The app is how it stays on their phone. We would rather tell you the limit to your face than oversell you and lose you. You have been oversold before. Not by us.
The system remembers your customers so you do not have to.
Every shop means to follow up. Almost none do. Because the owner is the one who has to remember, and the owner is on a roof. We set it up once and let it run.
A membership your customers buy
Three tiers, good, better, best, priced for your trade. A tune-up or two a year, a member price on repairs, and front of the line when it breaks at the worst time. We hand you the playbook to sell it and a one-page card for the van.
Why it mattersA member already paid to call you first. The other guy never gets the call.
Signup and renewals that run themselves
We set up the signup and the recurring billing right on your own website. The money lands in your account, and the customer stays yours. Monthly auto-pay, annual auto-renew. You are not chasing checks or rebilling anyone by hand.
Why it mattersRecurring money shows up in the slow weeks, whether the phone rings or not.
Your own branded phone app, where it all lives a tap away
Their plan, their next visit, and one tap straight through to their service history and warranty, all behind your name on their phone. The records live in your system. The app is the fast way in, so when a customer wonders when you were last out, the answer is a tap away, not a call to you.
Why it mattersThe easy path back is always to you, not a stranger.
Follow-up that fires on its own
They go out on a schedule, to the right customer, with nobody lifting a finger. Your tune-up is due. Your filter is due. Your warranty is running out.
Why it mattersThat is the work that fills your slow weeks, and it books itself while you are on the job.
You do not have to remember to call last spring's customers. The system does it for you.
A plan member pays you whether the phone rings or not.
Say a tune-up plan runs thirty-five dollars a month. You already did the work to earn these customers once. This is getting paid for it again, on a schedule, without winning anyone new.
Example math on a $35 a month plan. Arithmetic, not a TA price or a promise.
Why it worksIt costs far less to keep a customer than to win one. General business research puts winning a new one at several times the cost of keeping one you already have. The membership is how you keep them on purpose, instead of by luck.
What it takesWe build the plan, the billing, and the app, and set the reminders to run. You keep working. It is live in weeks, not months, and then it runs without you.
Your shop, in their pocket.
Examples of what a contractor's app looks like. Your brand, your trade, your plan.
- Two tune-ups a year, booked for you
- Member rate on every repair
- Front of the line when it breaks
The plan and the member price, always in front of them. A reason to keep the app, and a reason to stay a member.
Reminders they are glad to get, sent to the right person on a schedule. Useful, never spam. Push too much and they delete it, so we do not.
One tap to everything, all behind your shop's name. The records live in your system; the app is the fast way in.
We will tell you straight.
This works when your customers have a reason to come back on a schedule. For some trades that is the whole business. For others, the app is a nice extra, and we will say so.
Trades people call again and again
Your customers need you on a schedule. A plan and the app turn that into money you can count on, and a customer who calls you first because he already paid to.
Trades people call once
When the work is a one-time emergency or a once-in-a-decade job, an app is a nice touch, not a paycheck, and we will not sell you one as if it were. For these, the real money is upstream, the phone getting answered and the job getting booked. If you run restoration, what you need is dispatch and insurance intake, and that is a different talk we are glad to have.
You are not just booking work. You are building a business you can sell.
A book of customers who pay every month, who come back on a schedule, and who stay when you are not the one answering the phone. That is the part of an HVAC business a buyer pays the most for. Every plan member you sign is worth more than the job, because it is worth something the day you sell.
Small HVAC businesses typically sell for around two to three times owner earnings, and larger ones run on EBITDA at six to ten times and up. Industry figures, not a promise.
Buyers pay more for recurring maintenance-agreement revenue than for one-time work, often a half turn to a full turn higher on the multiple, because predictable revenue carries less risk for them.
Many buyers value the contract book on its own, on top of the business. A common buyer approach is to price it around one to three times its yearly revenue, because a transferable base of members is exactly what they are buying.
The private-equity buyers rolling up HVAC right now screen for three things: the share of recurring revenue, a customer database that transfers, and a business that runs without the owner. A plan program builds all three.
Nobody can promise a number. The figures above are how buyers and the industry generally talk about value, not a guarantee about your shop.
Thinking about selling one day? See the sell-your-business page →The download does not depend on anyone remembering.
Customers install at the one moment they are glad you showed up, the end of a job done well. Then the reminders take over on their own.
At the door
Your tech hands them the app, benefit first, and we give them the words: "Scan this. Your warranty and your next visit live here, and members get the member rate."
On the invoice
A branded code rides every invoice and the review request after it, so there is always a simple way in.
From then on, automatic
About a month out, the reminders start on their own, the tune-up, the filter, the warranty, sent to the right customer without you lifting a finger.
Not everyone you have ever served will install it, and they do not need to. Your best repeat customers and your plan members keep it, and those are the ones you cannot afford to lose.
Let's build the part that brings them back.
Tell us your trade. If it is an engine for you, we build the whole thing, the plan, the billing, the app, and the reminders, and run it. If it is not, we will say so, and we will not take the build.
Talk to a real person